Starting trends

 

Korea is also one of few countries with "functional cosmetics,"
"Korea has become the test bed of many world-famous cosmetic companies"
Korean consumers are very knowledgeable about different cosmetic types and ingredients, and they are picky. They are early adapters of new products, and cosmetic trend comes and goes at a very fast rate in Korea, partly due to the ubiquitous high-speed internet and heavy use of social media.